Welcome to Tmall.com

China's Premier Online Shopping Destination

Tmall.com is an open business-to-consumer (B2C) platform enabling
businesses world-wide to reach China's vast and growing consumer market.
Tmall.com has established itself as the destination for quality, brand-name
goods catering to increasingly sophisticated Chinese consumers
and is the most visited B2C online retail website in China.


Daily Average Unique Visitors to the Taobao and Tmall Platforms


International and Chinese Branded Storefronts, The 5th Avenue of E-commerce.


Gross Merchandise Volume of Tmall and Taobao platforms for 2012 in RMB
>50% Percent Online Business to Consumer Market Share in China


Tmall.com is the largest business-to-consumer (B2C) retail platform in Asia enabling businesses to sell directly to millions of consumers throughout China.

A Tmall.com storefront is essential to the China retail strategy of leading global businesses and the most effective avenue for China market penetration.

There are two ways to join Tmall's platform:

1. Companies with China in-country business operations can apply to Tmall.com and Taobao.com.
2. Companies with overseas licenses are eligible for Tmall Global.

As an open platform marketplace, Tmall.com provides the infrastructure to host your storefront and unfiltered access to hundreds of millions of shoppers.

Operating a Tmall.com storefront is much like operating your own B2C website, offering autonomy from design to operations to fulfillment and logistics.

For details, please see the business model sections in Tmall.com and Tmall Global.

Brands Operating on Tmall's Platform